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Not a Perfume

by Juliette Has A Gun

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“If my different creations had one thing in common, it would be the presence of an ingredient I am particularly fond of. Overdosed in Lady V and Calamity J, more discrete in Miss Charming and Citizen Queen, I use it regularly to bring elegance to my creations because of its unique and inimitable woody, musky finesse. So, this time I have created a perfume out of this one ingredient - a perfume that wouldn't be in the conventional sense of the term. I will leave you to discover it on your skin because it is only through contact that its secrets will be unveiled." —Romano Ricci, Founder 

Along with today's minimalist trend,  Not a Perfume follows suit and adds extremity, irreverence and conceptual characteristics to deliver a true art form. You have now stepped into a new and elegant form of perfumery. With Not a Perfume you get exactly what you want from the scent: it does not evolve; it is not a composition, but rather a particular fragrance that is very strong & lasting on skin. Just like the white packaging it's housed in, its makeup is fresh, clean, and clinical. This brand new concept from Romano Ricci is a modern day fragrance that is 100% synthetic and created without allergens. 

Not a Perfume is made of 1 single synthetic ingredient Cetalox. Cetalox is a molecular creation that comes from the organic research. Developed by Firmenich in the 1950's to replace Ambergris, a very rare natural secretion of whales, Ambroxan comes in the form of white crystals. It is usually used as a back note in perfume composition, even if its smell is curiously quite far from its original inspiration. 

Not a Perfume Note

Cetalox (musk).

Important info: Here, we sell decants only. This item is a hand-decanted sample. The original bottle on the main picture is not for sale, it just shows the original bottle from which perfume will be decanted. Therefore, the customer will receive the authentic fragrance poured from original bottle into a new sterile vial. The size of the vial is your choice.



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