FiDi

Description

Winding cobblestone streets shaded by towering skyscrapers and grand old banks, buzzing nightlife, waterfront views.

The Financial District—nicknamed FiDi—is a neighborhood in transformation, reflecting the best of old and new New York: an indomitable spirit and willingness to reinvent, reinvigorate, and rebuild. Now home to a new generation of ambitious young New Yorkers, FiDi is where the City of New York was in fact created, with the establishment of the New Amsterdam settlement in 1625. Here, where the Hudson and East River meet, is where one finds the New York Stock Exchange and City Hall, South Street Seaport and Fulton Market, and the rebuilt One World Trade Center. It is the site of Revolutionary War battles, the first inauguration of President George Washington, and Alexander Hamilton’s final resting place, at Trinity Church. It remains the city’s powerful financial hub, but after hours and on the weekend, it feels more like a secret enclave, transforming into a destination for exploration and fun, dotted with stylish cocktail bars, restaurants, and parks.

To capture FiDi multifaceted vibrancy—the monumental scale of its buildings and old-world charm of its meandering streets, its character as both a power center and an intimate residential neighborhood—Bond looked to master perfumer Harry Frémont. With FiDi, the last fragrance the legendary nose created before retiring, Frémont crafted a magnetic, audacious scent tailor-made for an outgoing, confident, modern man. “It’s very original—we’ve never done anything like this before,” says Rahmé.

Peppery top notes set against citrusy bergamot and mandarin combine freshness and edge. Middle notes of aromatic nutmeg cut with watery lotus flower add balance and zing. It is anchored with notes of spicy tonka bean, sensual amber, cedarwood, and musk for staying power. The result: spicy, gourmand, and full of personality. “It’s not just a go-to-work fragrance, it’s a go-have-fun fragrance,” says Rahmé. “We have life, we have a soul now in this neighborhood—and so we have a fragrance.”

FiDi’s striking black Silhouette bottle, emblazoned with its graphic logo, reflects the bold, outgoing quality of the fragrance, and the confidence of the man who wears it. FiDi is available as a 100ml Eau de Parfum. FiDi was launched in 2019. The nose behind this fragrance is Harry Fremont.

Important info: Here, we sell decants only. Bond No.9 FiDi fragrance sample is a hand-decanted sample. The original bottle on the main picture is not for sale, it just shows the original bottle from which perfume will be decanted. Therefore, the customer will receive the authentic fragrance poured from the original bottle into a new sterile vial.