Roberto Cavalli is an Italian fashion designer known for his sexy clothing and animal prints. Born in 1940 to a family with artistic roots—grandfather Giuseppe Rossi is noted painter of the 19th century—Cavalli studied art with an emphasis on textile printing, a skill that would prove valuable in his future fashion career.
Cavalli developed a special technique for printing on leather, creating unique patchwork designs composed of different materials. His innovations in leather printing caught the attention of the fashion world, and in 1970, he showed his first collection of ready-to-wear in Paris. By 1972, he opened his first boutique in Saint-Tropez, where Brigitte Bardot helped popularize his clothing.

Cavalli fragrances are offered in conjunction with ITF Cosmetics. The first fragrance, Roberto Cavalli for Women, debuted in 2002. The animal print for which he is known adorns many bottles and boxes. Lots of Cavalli fashions also feature a snake motif, and the snake adorns his fragrances Serpentine, Serpentine Silver, Oro and Anniversary.